If you've got an idea for a startup, it's tough to get unvarnished feedback on the idea.
But how do you know if its REALLY a good idea or if its just friends and family being nice?
What if there was a way to test your idea and see if its got what it takes to go the distance?
The Crucible is only interested in helping you take your idea to the next level. We do that through open, honest, and direct feedback of your idea.
The Crucible isn't a public competition, nor is it a cattle call for any and all ideas.
We are looking for serious entrepreneurs who need to know if their idea is valuable.
It won't be easy, but it will be worth it.
Participants will fill out an application that outlines their business idea. Our team will review it and from the pool of applicants will select a handful of participants.
If your selected you'll be given a date and time to show up and be asked questions from our panel.
The questions will be direct and may be a bit pointed. The goal isn't to be cruel, but to help you better understand your business idea.
If you and your idea can handle our panel, you'll be well equipped to present to any company on the planet with confidence. You've already handled the toughest questions you could expect!
The first question from our panel for everyone in The Crucible. “Why?”
As simple as this sounds the way people respond to it says a lot.
“Why?” can be interpreted in a lot of ways. They way participants chose to interpret this question will help us gain some insight into your mindset.
There’s no “wrong” way to answer this question. But its tougher than you might think.
This is an Excerpt from The Gentleman Badass Podcast. Justin Trowbridge, who will be the moderator for The Crucible, went on the podcast to explain its not just tearing down business ideas. Its tempering them to get the best possible version of the business right out of the gate.
Step one is deciding to go through The Crucible. There is an application you'll need to fill out and provide as much information as you can about your idea. There may be fields you don't have answers for, and that's fine. The form can't possibly accommodate every business model, and we know that. The application requires a non-refundable $100 application fee.
If your application is accepted you'll be given an identifying metal. This alias metal is how your idea will be identified on scheduling and other publicly accessible information. Once you've successfully completed The Crucible your actual company name will be listed on this site for validation.
A calendar of when you are scheduled to appear will be posted by alias. You will be expected to show up on time and ready to go. You will have 5 minutes to recap your idea to the panel. The first question they will ask you will always be "Why?". You will then have 25 minutes of Q&A with the panel. A moderator will be present to help keep things on task. At the end of 30 minutes you will be asked to step out.
After your Q&A session the panel will take a vote. To successfully complete The Crucible you will need all 5 panel members to vote in the affirmative. In the event 1 or 2 of the judges vote "no" the panel will discuss for up to 15 minutes to see if they can be convinced to change their vote. Three or more voting "No" will get no deliberation.
Immediately following The Crucible we will host a cocktail networking event. At this event you'll find the other companies who participated, the panel members, and the supporting community behind The Crucible. You're encouraged to get to know the people there. Even if you fail the crucible you'll be among people who can help refine ideas for future success.
After the panel has decided if you have failed or completed The Crucible you will be notified by email. Participants who fail will be given feedback from the panel to help them further refine their idea(s). Successful completion of The Crucible will be posted to the site and introductions made to the supporting network as such.
In the event you do not successfully complete The Crucible it's not the end of the line.
Starting a business is hard and you'll have way more failures than you will success. Its part of the culture to get back up and brush yourself off.
The Crucible isn't a "one and done" attempt. You're welcome to come back and present your new & improved idea at another event.
When you make it through The Crucible you'll be a part of a very small group of people.
Surviving the crucible means you'll have access to the people who can help you move your idea along faster than you might on your own.
The ability to say you survived The Crucible will mean something in the startup community and you'll forever be honored in our survivors section.
You read that right, there isn't any money for completing The Crucible.
Everyone involved in The Crucible is an expert who is sitting on a wealth of information, contacts, and resources.
Because access to all of those benefits is what everyone in the startup world is after, that is your reward. You enter into a very small group of entrepreneurs who can handle the tough questions and have a business model worth supporting.
Part of the process to "weed out" the people who aren't serious about starting their own business is the application fee.
The risk is you lose your application fee...the reward is validation and visibility to the people you need.
To get started you'll need to fill out our application and pay the application fee.
As you fill out the application you will probably run into questions or sections that either don't apply or you don't know the answer to. THATS FINE.
We understand you're just hitting the ground rolling with your idea. If, however, you notice a large portion of the basic questions are going unanswered, you may want to rethink your application to The Crucible.
The application fee will only be charged when you submit the form. If you're NOT selected you will not be receiving a refund.